In April, Brujita launched a Green Collection in collaboration with Hotel Figueroa. To keep up with demand, she currently produces "thousands of units a month" at a rented studio in downtown Los Angeles. That "ricocheted into all of these people finding out about Brujita through Instagram," she says. Guerrero started sending products to friends and influencers. Her target audience? People looking for affordable vegan and cruelty-free products.Īs the crowds grew, so did her social media following. She began selling her wares at Molcajete Dominguero, a now-monthly Latinx pop-up market in Boyle Heights. Two years ago, using knowledge and ingredients she gleaned from her trips to the mercados of Mexico City, she founded Brujita Skincare out of her home. Leah Guerrero has been making holistic skincare products - facial masks, face and body creams, hydrosols - since 2013.
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